ComScore has released the latest statistics
on Web Video Viewership:

• 167 million Americans watched 28 billion web videos in 1 month
  
• That’s 84.4% of all web-using Americans watching web video
• The average viewer watched 10.8 hours of web video in October,2009

Web Sites Using Video
Have an Average Increase in
Conversions of 12%!
(versus text-only sites)

Would You Like to Boost
Your Profits by (at least) 12%
in 48 Hours From Now...?

 

Listen to some sobering facts:

"Of the people viewing marketing-orientated
videos (videos promoting a product or service),
over half will take some sort of action after
viewing a video...

including 12% who will actually buy the
product being offered. To put this into
perspective, typically only  .5% to 2% of
visitors to a "text only" web site will end
up purchasing a product."